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september, 2021

09sep1:00 pm2:00 pmUpwave: Masters of Brand Measurement - How do you Measure DEI Media Initiatives


Event Details

Diversity, equity and inclusion (DEI) initiatives have long been a focal point in HR training manuals, but over the past year many CMOs have begun to start asking how they can use their marketing initiatives to create a more inclusive world. The outcome of that exercise has been high profile commitment of dollars to minority owned media businesses, along with a mandate that creative and targeting be inclusive of audiences that may have historically been marginalized. With those commitments comes a challenge. How can major media players hold themselves accountable to allocating more ad spend to minority owned businesses and


(Thursday) 1:00 pm - 2:00 pm