Research Wonks

Peter Fader, a Wharton professor, is an expert in the analysis of behavioral data to understand and forecast customer purchasing activities. He will share his vision of customer centricity and his insights on managerial applications focusing on customer relationship management, customer lifetime value (CLV), and how to measure customer value. These key topics are at the heart of his latest book, “The Customer-Base Audit: The First Step on the Journey to Customer Centricity”, which just got published.