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october, 2020

29oct1:00 pm2:00 pmDATA TRANSPARENCY: REMOVING DATA BLINDFOLDS TO CONNECT WITH MULTICULTURAL CONSUMERS SUCCESSFULLYhttps://www.anaaimm.net/resources/webinars

Event Details

Accuracy and coverage of multicultural data used in targeting and attribution are addressed in this upcoming webinar from the ANA’s AIMM group. Important, new benchmark data from Truthset will showcase the current state of data accuracy, and multicultural experts from Procter & Gamble and Walmart will address new best practices. AIMM has been working on data transparency for a few years and this will be an illuminating look at a big topic.

Time

(Thursday) 1:00 pm - 2:00 pm

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