Sponsored By

<< Back to Calendar

november, 2020

10nov(nov 10)12:00 pm11(nov 11)1:30 pmBuilding Brands: Psychological and Media Drivers of Marketing Effectiveness


Event Details

Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. The Advertising Research Foundation and the IPA/EffWorks Global 2020 are pleased to partner and share our most relevant research, case studies and keynotes from Marketing Effectiveness leaders.

Join us on November 10-11, 12:00 – 1:30pm ET each day, to hear about: the science of influencing choice and what that means for brands; the revelation about search: a holistic view and strategic level look; challenging the marketplace to think about brand building, not just activation; generating growth and value from CX


10 (Tuesday) 12:00 pm - 11 (Wednesday) 1:30 pm