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september, 2021

20sepAll Day22The ARF: AUDIENCExSCIENCE 2021


Event Details

AUDIENCExSCIENCE is the Advertising Research Foundation’s (ARF) biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues. This year, September 20-22, those issues will be explored against the backdrop of the post-pandemic recovery. Keynotes, panels and research presentations will cover what consumer behaviors will stick and which ones will fade, the future of addressable TV, which cross-platform measurement methods hold the most promise and why, and how companies are building audiences and developing trust among data deprecation and privacy concerns.


september 20 (Monday) - 22 (Wednesday)