AUDIENCExSCIENCE is the Advertising Research Foundation’s (ARF) biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues. This year, September 20-22, those issues will be explored against the backdrop of the post-pandemic recovery. Keynotes, panels and research presentations will cover what consumer behaviors will stick and which ones will fade, the future of addressable TV, which cross-platform measurement methods hold the most promise and why, and how companies are building audiences and developing trust among data deprecation and privacy concerns.