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december, 2020

02dec1:00 pm2:30 pmAd Measurement NEXT: The Future of ROI


Event Details

What should companies do to ensure their ads are making an impact during this uncertain transition period? Join experts from The ARF, 1-800-Flowers, eConsultancy, DISQO, Havas, Roku, Rubinson Partners, Vevo and VideoAmp for an informative and interactive presentation of advertising measurement in a post-cookie world. Our expert panelists will address the challenges, present innovative options, and answer questions on how brands, agencies, and media companies can measure the effectiveness of their advertising without cookies. Then participants will have the opportunity to break off into small discussion groups to for networking.


(Wednesday) 1:00 pm - 2:30 pm