Research Measurement Technologies, Inc. (RMT)

http://rmt.solutions

Type of Services Offered

  • Targeting U.S. IDs to reach people who have the subconscious motivations which are used in client’s ad
  • Ranking programs, dayparts within networks, and networks with the highest resonance with the subconscious motivations which are used in client’s ad
  • Identifying digital contexts with the highest resonance with the subconscious motivations which are used in client’s ad

Regions Represented

U.S.


RMT is the only company that identifies (a) U.S. individuals reachable by digital/addressable TV/CTV/OTT who are predisposed to respond positively to the client’s ad (b) contexts in TV and digital that increase the effectiveness of the client’s ad. RMT science covers 276 million Americans  and is third party validated by Nielsen Catalina, Simmons, and 605. RMT is unique in enabling media optimization specific to ad content. Only RMT provides a complete system for maximizing the positive context effects of advertising, while extending the reach of targets beyond purchasers to prospects whose subconscious motivations align with the client’s ads.