Happy Holidays, Wonks! Check out the recent changes to our site and the other news, marketing research topics, and more we discussed in December. Below is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and lively discussions. 

New Updates (3):

• Wonks Meetup at CES – Jan 9 Aria Lift Bar 6pm
• Research Manager Opportunity – Advertiser Perceptions
• Research Position – IAB 

New Events (1):

• New Event: ANA/AEF Future of Marketing Leadership Conference in partnership with NYU Stern

Discussions, Updates, & Inquiries: 

• A discussion on recommendations of the best books, podcasts, and newsletters in 2023
• Request for CPMs/CPPs for Brazil
• Looking for vendors on digital activity data
• Looking for recommendations for app penetration and usage data in the US
• Inquiring about studies that demonstrate the advantages of maintaining a linear TV promotion in-market vs going dark under various circumstances
• Looking for a consultant to help design digital marketing channel lift studies for e-commerce brands.
• Looking for an estimate on the count of developer subdomains (developer.<company>.<toplevel>) for research on TAM  
• Looking for someone who can do a basic audience segmentation and competitive analysis for potential retail locations in just two counties.
• Looking for partners in NA that include OOH and Radio ad metrics
• A discussion on the decline in the attribution of linear TV in MMM models
• Top 10 Trends in Advertising in 2024
• Request for Case studies in using AI for marketing/media measurement strategy

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here, we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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